Benefits of Shopping at a Small Online Store

by Calais Watkins June 01, 2018

Benefits of Shopping at a Small Online Store

As of 2014, the United States was home to nearly 30 million small businesses.[i] These businesses account for an incredible 99.9% of companies in the country, and small businesses have a long history in the United States. Many of the founding fathers including George Washington, Benjamin Franklin, John Jay, were small business owners.

How do small businesses compete with retail giants like Amazon and Wal-Mart? Well, they provide personalized service, unique products, and great customer service. Furthermore, when you give your money to these small businesses, the benefits go far beyond your subjective experience. When small businesses thrive, the diversity of ownership they represent is a valuable hedge against widespread economic failures.

Big Impact Starts Small

Most large businesses did not start out that way. Dell Computer started out in a dorm room. Google is the end result of a university research project. Even Apple computer, the richest company in the world, started in a garage, and today employs 123,000 people.[ii] Beyond the number of employees who work directly for Apple, the company also supports a robust community of small application development companies.

Apple has revolutionized the way we communicate, the way we purchase media and the way we use our phones and other technology. It would be difficult to measure the impact of this single business on the economy and even the culture of our country and the world.

Everyone Can Compete Online

Attracting customers is a key challenge for every business, small and large alike. One problem for small business, especially in a small town, is finding enough customers in their geographic area, and selling online gives small businesses the opportunity to do business with customers anywhere in the world.

Amazon succeeds by selling an enormous variety of products that ship to your door for a very low shipping cost. How can a small business hope to survive in a world ruled by leviathans like Amazon? Ironically, one technique is to leverage tools that Amazon itself provides. Amazon allows third-party sellers to set up their own stores through Amazon, meaning that anyone who searches Amazon can find the small business products through them. Amazon offers to handle billing, shipping, and even taxes in exchange for a cut of the profits. No small business could reasonably hope to attract as much traffic as Amazon does; thus, using Amazon’s third-party sellers program is a viable model for any business that wants to sell online.

No matter how a business chooses to leverage online tools, the global reach offered by the internet gives every business the chance to compete on a global scale. The benefits of shopping at a small online store may be difficult to quantify, but they are widespread, and when you support small businesses, online or otherwise, it is not just good for you, the economy as a whole benefits.

So, visit your local yarn shop online or in person, and help small businesses thrive. You will love the experience, and they will appreciate your patronage.

[i] https://www.sba.gov/sites/default/files/advocacy/SB-FAQ-2017-WEB.pdf

[ii] http://pdf.secdatabase.com/2624/0000320193-17-000070.pdf

Calais Watkins
Calais Watkins

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